Wael Alaa
Music Composer at FP7/CAI
Cairo, Egypt
TitleThe Line-Up Song (174s)
Agency
Campaign Coke Acn
Advertiser Coca-Cola Company
Brand Coke Red
Date of First Broadcast/Publication 2016 / 12
Business Sector Soft Drinks, Tonics
Story Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up.
Media Type Television
Length
Creative Director
Director
Colorist
Editor
Executive Creative Director
Producer
Graphic Designer
Creative Director
Business Manager
Copywriter
Account Director
Graphic Designer
Account Supervisor
Account Executive
Account Executive
Producer
Art Director
Executive Producer
Producer
Line Producer
Music Composer
Wardrobe / Stylist
Singer/Songwriter
Director of Photography (DOP)
Stylist
Production Company
Head of Production

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