Title | The Matrix |
Agency | Arcos |
Campaign | Because you watched |
Advertiser | Cultura |
Brand | Livraria Cultura |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Newspapers, Magazines, Books |
Story | Livraria Cultura uses one of the resources of Netflix in a campaign for print media created by Arcos Brasil.The idea is to play with the same feature to offer a literary alternative for film and series fanatics.The ads bring book suggestions related to titles found in the Netflix catalog. |
Media Type | Magazine |
Creative Director | Carlos Renato Rocha |
Art Director | Eduardo Fialho |
Copywriter | Diego Koury |