| Title | Magic |
| Agency | Y&R New York |
| Campaign | Magic |
| Advertiser | Dell |
| Brand | Dell Technologies |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Production Company | Smuggler |
| Sound | Sound Lounge |
| Chief Marketing Officer (CMO) | Jeremy Burton |
| SVP Global Brand & Creative | Liz Matthews |
| Director Brand Strategy & Advertising | Rachael Henke |
| Brand Strategy & Advertising | Valerie Daubert |
| Global Executive Creative Director | Christian Carl |
| Creative Director | Justin Ebert |
| Copywriter | Justin Ebert |
| Executive Producer | Bobby Jacques |
| Content Producer | Nicole Lederman |
| Business Manager | Maggie Diaz |
| Account President/Global Technology & Business Practice | Joe Rivas |
| Account Director | Rachel Krouse |
| Account Director | Heather Hosey |
| Account Executive | George Rainaldi |
| Strategic Planning Director | Jenna Rounds |
| Director | Tom Hooper |
| Founder | Brian Carmody |
| Executive Producer | Shannon Jones |
| Director of Photography (DOP) | Justin Brown |
| Line Producer | Alex Lisee |
| Editing Company | Rock Paper Scissors |
| Editor | Adam Pertofsky |
| Editor | Ted Gaurd |
| Executive Producer | Eve Kornblum |
| Production Company Producer | Jenny Greenfield |
| Special Effects / VFX | Framestore NY |
| Producer | Maura Hurley |
| Creative Director | David Mellor |
| Flame Artist | Gigi Ng |
| Computer Graphics | Georgios Cherouvim |
| Compositor | Karch Coom |
| Concept Designer | Callum McKeveny |
| Matte Painting | Callum McKeveny |
| Colorization | Company 3 |
| Colorist | Tim Masick |
| Mixer | Tom Jucarone |
| Sound Designer | Tom Jucarone |
| Projection Mapping | Go 2 Productions |