Ahmed Sherif
Senior Copywriter at TNA.DDB
Cairo, Egypt
TitleFur
Agency
Campaign Balance Sheet
Advertiser McDonald's
Brand McDonald's Combo Meal
Date of First Broadcast/Publication 2017
Business Sector Restaurants & Fast Food
Philosophy Set in a typical Egyptian office, the film relays the story of employees discovering missing amounts of money from the company’s balance sheets. To be specific, 39 pounds. Not just 39 pounds, but 39 pounds on a daily basis. This problem doesn’t just appear in one of the company branches, but in several. The manager, is inquisitive but not disturbed by the news, as he munches on his delicious McDonald’s Combo Meal, now also for just 39 pounds!
Media Type Television & Cinema
Length
Creative Director
Art Directorr
Graphic Designer
Copywriter
Copywriter
Account Director
Account Manager
Account Executive
Head of Strategic Planning
Head of Film Production Department
Agency Producer
Agency Producer
Director
DOP
Producer
Producer
Post Producer
Assistant Producer
Art Director
Food Stylist
Make up artist
Stylist
1st Assistant Director
2nd Assistant Director
GFX
Colorist
Editor
Post Line Producer
Sound Design
Music Composer

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