Daniel Berenson

Daniel Berenson

Senior Creative (Copy) at Goodby Silverstein & Partners
Greater New York City Area, United States


Hey, I’m Dan. Or Daniel. Never Danny.
When I’m bored, I pass the time by making up portmanteau words. Most of them are terribawful.

And some might say that’s a bad thing. Some might also say that we never landed on the moon,
and that the Easter bunny is just a figment of my imagination. Clearly, some can't be trusted.

A lot of my unwords crash and burn - I welcome that.
It’s how I learned to pitch the ridiculous ideas that might have previously landed in the trash.

I write copy, but I'm not into labels. I love the big idea. And I’m definitely not a planner, but I stress over strategy.

In the end, I’m just a guy that loves making cool things, though I guess this is really just the start...

Examples of my work can be found online on AdAge, AdWeek, Ads of the World, BestAdsOnTV, Creativity, Communication Arts, FastCompany, PSFK and more.



Sector Experience


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