| Title | Titan Jal Tarang |
| Agency | Ogilvy India |
| Campaign | Titan |
| Advertiser | Titan |
| Brand | Titan Edge Ceramic |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Watches |
| Tagline | The Art of Ceramic |
| Story | The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural. jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand. |
| Philosophy | The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural. jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand. |
| Media Type | Cinema |
| Length | |
| National Creative Director | Rajiv Rao |
| Executive Creative Director | Azazul Haque |
| Executive Creative Director | mahesh gharat |
| Art Director | mahesh gharat |
| Art Director | R Unnikrishnan |
| Copywriter | Adwait Kulkarni |
| Senior Vice President and Head of Advertising – South | Tithi Ghosh |
| Account Management | Sindhu Menon |
| Account Management | Akshatha Poojari |
| Account Management | Shivani Agarwal |
| Agency Producer | Rajib Baruah |
| Production house | Hungry Films |
| Director | Vijay Sawant |
| Producer | Dharam Valia |
| Director of Photography (DOP) | Jignesh Jhaveri |
| Music | Milind Tulankar |
| Music | Chirantan Bhatt |
More Work
SEE ALLTitan: Presenting #RagaXMasaba
- BRAND:
- Raga Titan
- AGENCY:
- Ogilvy India