Ali Cheikhali

Ali Cheikhali

Creative Strategy Lead - Emerging Markets at Google ZOO
United Arab Emirates, United Arab Emirates

About me

Prior to joining Google, Ali was one of the most awarded creative strategists in the world. Before jumping ships to the judging side of awards, he was named among the Top 20 Planners Worldwide by the Drum's Big Won Rankings in 2018, MENA Planner of the Year by the B&W Report in 2017 and Campaign Magazine’s 30 under 30 in 2016. Today, he operates at the intersection of data, tech and creativity to help brands and agencies across MENA, Russia, Turkey and South Africa solve critical business challenges through prototyping and testing. The rest of his time, he spends explaining to people the difference between Google Maps and Waze.


Creative Strategy Lead - Emerging Markets, Google ZOO
United Arab Emirates
November 2018 - Present (2 years 8 months)
Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.

The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.
Planning Director
Dubai, United Arab Emirates
November 2017 - November 2018 (1 year)
TBWA is The Disruption® Company: the cultural engine for 21st century business. Named Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines. TBWA was named Adweek’s 2018 Global Agency of the Year, read more below.

Other professional activities

WARC Prize for MENA Strategy

Awards Jury Member
June 2019 - November 2019 (5 months)

Dubai Lynx International Festival of Creativity

Awards Jury Member
March 2019 - March 2019 ()

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