Jesper Skoubølling
Director at Mindshare Denmark
Copenhagen, Denmark
TitleAuping - Should have stayed in bed days
Agency
Campaign Should've stayed in bed days
Advertiser Auping
Brand Auping
Date of First Broadcast/Publication 2017 / 3
Business Sector Home Furniture
Tagline Even simple tasks can seem difficult when you don't get a good night's sleep
Story Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging.This films shows a string of scenarious, where people get into som akwards situations because they didn't get a good night's sleep
Philosophy Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging, we created the concept 'Should've stayed in bed days. 
Problem People forget the importance of sleep and therefor forget the importance of having a bed that let's you sleep well
Media Type Television
Length
Creative Director
Copywriter
Copywriter
Agency Producer
Director
Creative Producer

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