|Brief||Many of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.|
|Agency||J. Walter Thompson London|
|Advertiser||Shell Global, Gravitylight Foundation|
|Business Sector||Energy & Water Authorities, Utilities|
|Story||In 2015, we partnered with Gravity Light to develop their prototype product and create the first commercial launch. November 2016, we launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. We did this using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights.|
|Media Type||Case Study|
|Executive Creative Director||Lucas Peon|
|Creative Director||Tom O’Donnell|
|Account Planner||Olivia Johnson|
|Account Planner||Eleanor Metcalf|
|Agency Producer||Larry Keep|
|Agency Producer||James Symons|
|Agency Producer||Lauren Payne|
|Business Director||Kerrin Roberts|
|Account Manager||Jonah Werth|
|Account Manager||Rachel Cann|
|Production Company||Starstruck Media|
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