| Title | Will You Pass The Humanity Test? |
| Agency | J. Walter Thompson London |
| Campaign | The Humanity Test |
| Advertiser | United Nations Women |
| Brand | UN Women |
| Date of First Broadcast/Publication | |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world. |
| Media Type | Web Site |
| Length | |
| Creative Team | James Hobbs |
| Creative Team | Jeremy Little |
| Creative Producer | Laurie Carter |
| Creative Producer | Joseph Bassary |
| Creative technologist | Dave Morgan |
| Creative technologist | Vicky Keeley |
| Account Planner | Eleanor Metcalf |
| Account Director | Mini Sinha |
| Account Manager | James Llewelyn-Davies |
| Account Manager | Karen Barak |
| Designer | Lee Jarrold |
More Work
SEE ALLThe Homeless Bank Account
- BRAND:
- HSBC
- AGENCY:
- Wunderman Thompson UK
The New Different
- BRAND:
- HSBC
- AGENCY:
- Wunderman Thompson UK
Own The Unknown:Joined-up banking
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
#drawaline
- BRAND:
- UN Women UK
- AGENCY:
- J. Walter Thompson London
Gravity Light
- BRAND:
- Gravity Light
- AGENCY:
- J. Walter Thompson London
Dream Room
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London