Eleanor Metcalf
Strategic Planner at J. Walter Thompson London
London, United Kingdom
TitleWill You Pass The Humanity Test?
Campaign The Humanity Test
Advertiser United Nations Women
Brand UN Women
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world.
Media Type Web Site
Creative Team
Creative Team
Creative Producer
Creative Producer
Creative technologist
Creative technologist
Account Planner
Account Director
Account Manager
Account Manager

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