Business Leader
at
Du (Emirates integrated Telecommunications Company)
Dubai, United Arab Emirates
| Title | Crash |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | #Postwisely |
| Advertiser | Emirates integrated Telecommunications Company |
| Brand | Du |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Telecommunications Services |
| Story | This hard-hitting campaign is aimed at users who post videos and images of serious accidents and incidents on social media, and uses reenactments of real-life cases of such postings to create an emotional message that highlights the gravity of the issue, speaking to social media users on a real, human level. |
| Media Type | Television |
| Length | |
| Advertising Manager | Shereen Mustafa |
| Creative Director | Rafael Augusto |
| Creative Director | John Smeddle |
| Copywriter | John Smeddle |
| Copywriter | Shadi Kermasho |
| Executive Creative Director | Andre Nassar |
| Chief Creative Officer | Bechara Mouzannar |
| Director | Ali Mostafa |
| TV Production | Elham Abi Rached |
| Copywriter | Anton Marais |
| Account Manager | Mahmoud Jaber |
| Account Manager | Omar Kishk |
| Account Manager | Hisham El Saadway |
| Digital Planner | Danielle Jamal |
| Business Affairs Supervisor | Haytham Dayeh |
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