AIG General Insurance - "Three Little Pigs"

TBWA\HAKUHODO

TBWA\HAKUHODO Tokyo, Japan

10103

Title	Three Little Pigs
Agency	TBWA\HAKUHODO
Campaign	Know Your Risk, Change Your Destiny
Advertiser	AIG Direct
Brand	AIG General Insurance
Date of First Broadcast/Publication	2018 / 1
Business Sector	Insurance
Story	A campaign to promote the new brand to its Japanese audience called ‘Know Your Risk, Change Your Destiny’, plays on the idea that if AIG had been involved, characters like Red Riding Hood and The Three Pigs would have been better safeguarded. It hopes to promote a key part of the AIG General Insurance offering of Active Care.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Kazoo Sato
Art Director	Keisuke Shimizu
Account Executive	Kei Kaneko
Creative Team	Tetsuya Umeda
Creative Director	Takahiro Hosoda
Creative Team	Hiroshi Yamazaki
Art Director	Yosuke Sugioka
Creative Team	Kei Tominaga
Creative Team	Tomoko Kasugai
Assistant Agency Producer	Masato Midorikawa
Director	Kazuya Yamazaki
Account Executive	Eriko Matsumoto
Account Executive	Kasumi Shimada
Account Executive	Rena Sonokawa
Account Executive	Yukiko Okubo