| Title | Lets talk about your search algorithm, iStock ? |
| Agency | WE |
| Campaign | #SearchForEquality |
| Advertiser | Desabafo Social |
| Brand | Desabafo Social |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil. |
| Media Type | Web Film |
| Length | |
| Creative Director | Guy Costa |
| Chief Creative Officer | Guy Costa |
| Creative Director | Ricardo Sarno |
| Art Director | Cristiano Rodrigues |
| Sound | Cristiano Rodrigues |
| Art Director | Douglas Reis |
| Client Supervisor | Monique Evelle |
| Creative Director | Ana Castelo Branco |
| Creative Director | Luis Constatino |
| Copywriter | Vitor Medrado |
| Copywriter | Murilo Israel |
| RTVC | Lais Leleu |
| RTVC | Juliana Emeric |
| Motion Graphics | Amanda Campos |
| Motion Graphics | Ebson Clarindo |
| Social Media Manager | Guilherme Pettine |
| Social Media Manager | Bruno Neves |
| Social Media Manager | Matheus Monteiro |
| Executive Producer | Mauricio Galvão |