Director at FINAL FRONTIER

Antena 3 - "Vocacion Por Vicente Valles"

S.C.P.F. Madrid, Spain

1488

Brand: Antena 3
Country: Spain

Advertiser: Atresmedia

Title	Vocacion Por Vicente Valles
Agency	S.C.P.F.
Campaign	Vocacion
Advertiser	Atresmedia
Brand	Antena 3
Date of First Broadcast/Publication	2018 / 3
Business Sector	TV/Radio Programs & Stations
Philosophy	When did you know what you were going to be when you grew up? It’s around these life-changing moments that revolves this new campaign, created by SCPF for Spain’s news channel Antena 3 and animated by the animation studio, Le Cube from Buenos Aires. A series of animated films were crafted using Le Cube’s very own mix of different animation techniques — supported by the talents of more than 15 illustrators and 41 art styles — bringing to life very different memories and events that forged the lives of the channel’s main journalists. Celebrating the shared passion of the news channel team for journalism, the campaign's director of Image and Creativity, Juan Ra Martín, tells stories of vocation and the world events that brought, as a result, these five talented people to their career paths. The campaign also comes at an amazing time for the journalists Matias Prats, Vicente Valles, Susanna Griso, Monica Carrillo - pictured in the campaign - but also to the whole team at Antena 3, since the channel has gathered more than 2 millions viewers globally.
Media Type	Digital
Length	40 seconds
Market	Argentina
Producer	Los Producers
Production Company	The Mushroom Company
Executive Producer	JuanMa Freire
Executive Producer	Gustavo Karam
Director	Ralph Karam
Director	JuanMa Freire
Director	Manu Correa Soto
Producer	Antonela Castro
Creative Director	Ralph Karam
Animation Studio	Le Cube