|Title||Find Your Beautiful, Inside and Out|
|Agency||BBDO New York|
|Campaign||Find Your Beautiful, Inside and Out|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Philosophy|| Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.|
The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.
The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”
Also included is a five-part longer form interview series hosted by writer Heben Nigatu.
The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.
The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.
|Art Director||Sho Matsuzaki|
|Executive Creative Director||Danilo Boer|
|Executive Creative Director||Marcos Kotlhar|
|Chief Creative Officer||David Lubars|
|Chief Creative Officer||Greg Hahn|
|Executive Producer||James Young|
|Account Manager||Justin Perrelli|
|Content Manager||Lucy Bennett|
|Planning Director||Yin Chung|
|Assistant Account Executive||Maddy Bell|
|Business Affairs Manager||Heather Weissman|
|Music Producer||Julia Millson|
|Communications Planner||Julie Naidu|
|Production Services Director||Jessica Nugent|
|Project Manager||Noreen Masih|
|Production Company||BBDO Studios|
|Executive Producer||Traci Carlson|
|Executive Producer||Richard Peete|
|Head of Production||Michael Gentile|
|Line Producer||William Crouse|
|Editing Company||BBDO Studios|
|Edit Assistant||Carlos Perez|
|Edit Assistant||Jasmine McCullough|
|Colour Producer||James Reyes|
|Colour Producer||Jay Tilin|
|Colour Company||Goldcrest Films|
|Audio Post Production||Fall on Your Sword|
|Sound Mix||Tommy Stang|
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