Jasmine McCullough
Film Creator at 72andSunny
Los Angeles, United States
TitleFind Your Beautiful, Inside and Out
Campaign Find Your Beautiful, Inside and Out
Advertiser Macy's, Inc.
Brand Macy's
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Philosophy Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.

The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.

The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”
Also included is a five-part longer form interview series hosted by writer Heben Nigatu.

The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.

The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.

Media Type Television
Art Director
Executive Creative Director
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Colour Producer
Colour Company Goldcrest Films
Audio Post Production
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