Majd Abi Ali

Majd Abi Ali

Head of Audience at VICE Media
United Arab Emirates, United Arab Emirates

About me

A multi-skilled professional whose career has seen him excel as a lecturer and communications specialist, among other posts. He attained a Bachelors degree in Mass communication, with a dual passion for Advertising and Philosophy. His leadership skills and persuasive powers of communication are part of his arsenal of strengths, which he utilizes on a daily basis. His versatile talents are illustrated by the fact that he is the founder and CEO of his own record label, and he regularly stretches his powers of inspiration in all facets of life.

Sector Experience


Head of Audience - MENA
VICE Media
United Arab Emirates
October 2017 - Present (1 year 3 months)
- Developing and executing a regional audience growth strategy.
- Manage a team that sits across multiple distribution platforms.
- Implementing and utilizing the latest analytics and data visualization tools to monitor and optimize performance.
- Awarded Grand Prix prize in the regions top creative award ceremony (Dubai Lynx) for the launch campaign’s success.
Head of Social
United Arab Emirates
February 2017 - October 2017 (8 months)
• Building the social strategy, team and operations across the MENA region.
• Managing a team that spans multiple content verticals across all of the main social platforms.
• Planning media bookings and operations across all verticals and platforms.
• Implementing and utilising the latest analytics and data visualisation tools to monitor and optimize content performance.
• Setting up KPI trackers and tools that monitor sales and content performance.
• Maintaining strong relationships with digital and social partners/platforms to ensure whitelisting of the latest offerings.
Regional Operations Manager - MENA
Dubai, United Arab Emirates
August 2013 - February 2017 (3 years 6 months)

Named ‘Best Digital Consultancy in the World by the Holmes Report, Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy & Mather's businesses. Majd’s role has him oversee the social media accounts in the MENA region and is responsible for growing the business and training the team.


Bachelor's degree in Mass Communications / Philosophy

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