Majd Abi Ali

Majd Abi Ali

Director of VICE Digital at VICE Media
United Arab Emirates, United Arab Emirates

About me

A multi-skilled professional whose career has seen him excel as a lecturer and communications specialist, among other posts. He attained a Bachelors degree in Mass communication, with a dual passion for Advertising and Philosophy. His leadership skills and persuasive powers of communication are part of his arsenal of strengths, which he utilizes on a daily basis. His versatile talents are illustrated by the fact that he is the founder and CEO of his own record label, and he regularly stretches his powers of inspiration in all facets of life.

Sector Experience


Director of VICE Digital - MEA
VICE Media
United Arab Emirates
October 2017 - Present (2 years 10 months)
- Leading the development, delivery and execution of audience lead media and content solutions across VICE’s digital ecosystem.
- Driving revenue and profitability against annual targets, as well as several delivery functions across creative solutions, media operations and program management.
- Working with the production team to ensure and maintain the quality and competitiveness of our content partnerships offering.
- Strategically approaching and creating plans for the growth and development of existing and potential large scale relationships from a short, medium and long term perspective.
Head of Social
United Arab Emirates
February 2017 - October 2017 (8 months)
• Building the social strategy, team and operations across the MENA region.
• Managing a team that spans multiple content verticals across all of the main social platforms.
• Planning media bookings and operations across all verticals and platforms.
• Implementing and utilising the latest analytics and data visualisation tools to monitor and optimize content performance.
• Setting up KPI trackers and tools that monitor sales and content performance.
• Maintaining strong relationships with digital and social partners/platforms to ensure whitelisting of the latest offerings.
Regional Operations Manager - MENA
Dubai, United Arab Emirates
August 2013 - February 2017 (3 years 6 months)

Named ‘Best Digital Consultancy in the World by the Holmes Report, Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy & Mather's businesses. Majd’s role has him oversee the social media accounts in the MENA region and is responsible for growing the business and training the team.


Bachelor's degree in Mass Communications / Philosophy

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