Title | Molson salutes the dépanneurs (Film Case) |
Agency | SID LEE MONTREAL |
Campaign | Molson salutes the dépanneurs |
Advertiser | Molson Coors |
Brand | Molson Export |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Beers, Ciders, Lagers |
Story | In Montréal, everyone buys beer in convenience stores called dépanneurs. But over the years, a lot of them lost their shine. When Molson Export relaunched their classic stubby bottle, we offered 25 dépanneurs a much needed makeover, inspired by the bottle’s iconic look. |
Media Type | Case Study |
Length | |
Art Director | Annik Tremblay-Meunier |
Art Director | Francis Levesque |
Copywriter | Marc Lessard |
Creative Director | Jean-François Dumais |
Designer | Julien Poisson |
Designer | Thierry Joannette-Langevin |
Designer | Charles Connoué |
Director | Kiara Wilson |
Producer | Marie-Pier Lavoie-Sigouin |
Animation | Thomas Pisson |
Animation | Philippe Pinard |
Architectural Designs | Andréa Vela-Jule |
Architectural Designs | Alex Dimas |
Videographer | Alex Miglierina |
Videographer | Charlie Marois |
Videographer | Olivier Jobin |
Editor | Sebastien Delporte |
Director of Photography (DOP) | Thanh Pham |