| Title | Murder |
| Title (original language) | #PostWisely |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | #Postwisely |
| Advertiser | Emirates integrated Telecommunications Company |
| Brand | Du |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Telecommunications Services |
| Tagline | It’s Your Life. Until you share it. |
| Story | The CampaignPost Wisely: It’s your life, until you share it. Everything is yours, until you share it. The second you share something you lose control over it and it is now public knowledge. From there on, the person can use that information against you. From valuable purchases, to your loved ones, everything can be an arsenal to the right criminal. The content was created to have the look and feel that looks like a movie, it feels like a trailer. It was done this way to make sure people consume the content the same way they would a movie or a TV show. The film reveals someone thinking out loud. They are talking to themselves, or at least so it seems. It’s a one-sided conversation with all answers and responses growing in intensity. It is only once we are close enough we reveal that they are scrolling through someone’s social media feed. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Stink Films |
| Production Company | Ninteen Twenty |
| Production Company | Lizard Post Production |
| Executive Creative Director | Andre Nassar |
| Creative Director | Rafael Augusto |
| Creative Director | John Smeddle |
| Art Director | Andre Nassar |
| Art Director | Rafael Augusto |
| Art Director | Mohannad Awameh |
| Art Director | Bruno Bomediano |
| Art Director | Roger Possatto |
| Copywriter | John Smeddle |
| Copywriter | Shadi Khermasho |
| Copywriter | Rami Boraie |
| Director | Tom Green |
| Producer | Zeina Daoud |
| Producer | Elham Abi Rached |
| Producer | Debbie Ninnis |
| Head of Production | Shereen Mostafa |
| Account Executive | Mahmoud Jaber |
| Account Planner | Amir M. Zeitouni |
| Post Production | Dan Newton |
| Post Production | Ralph Matar |
| Account Manager | Amir M. Zeitouni |
| Chief Creation Officer | Bechara Mouzannar |
| Digital Account Manager | Karim Mroueh |
| Communications Director | Haytham Dayeh |
| Digital Communication Director | Danielle Slim |
| Sound | Factory Studios |
| Media Director | Nivritti Ashok |
| Production Company | Starcom |
| Associate Director | Raed Bou Hamdan |
| Media Manager | Don-Jason Tungol |
| Performance Manager | Feras Hamtini |
| Performance Executive | Rabah Malas |
| Director | Samer Mazjoub |
| Managing Director | Christopher Sparks |
| Director Corporate Communications Projects & Sustainability Commercial | Humaida Alkhalsan |
| Executive VP Brand and Communications | Hala Badri |
| Corporate Manager | Rabab Al Abbas |
| Manager Consumer Marketing Communications | Munira AlOsaimi |