| Title | Grand Valentine's Stories |
| Agency | Jazz Communication |
| Campaign | Grand Valentine's Stories |
| Advertiser | Grand Cinema& More |
| Brand | Grand Cinema& More |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Cinemas & Theatres |
| Story | Cinema surprises couples with films inspired by their love stories. The average relationship nowadays only lasts 2,9 years. Millennial couples spend more time on social media than with each other. Clearly, romance is dead.So how could we convince the most jaded generation yet to celebrate romance on Valentine’s Day? Just like the name says, Grand Cinema & More isn’t just about movies, it’s about creating unique experiences for their visitors. This was the message behind the Bucharest based cinema’s campaign, a Valentine’s Day stunt meant to surprise 3 couples who thought they were just going to see a romantic movie. More than 100 couples had previously entered their love story in a contest organized by Grand Cinema& More on their Facebook page, hoping to win tickets to the movies. Three stories were chosen and used as inspiration for three short films, a projection of their love stories 30 years in the future. The films were projected for the unsuspecting couples in the theatre on Valentie’s Day, as a surprise for the couples that were present. |
| Media Type | Case Study |
| Length | |
| Creative Director | Valentin Suciu |
| Group Creative Director | Simona Suman |
| Copywriter | Andrei Stanciu |
| Art Director | Alexandru Buta |
| Client Services Director | Loredana Saru |
| Account Manager | Georgiana Rotaru |
| Account Executive | Nicoleta Dumitru |