Mohamed Abdelhamid
Writing, Creative Direction at Kairo
Cairo, Egypt
TitleWhat People Say About Us
Agency
Campaign What People Say About Us
Advertiser Zooba Eats
Brand Zooba
Date of First Broadcast/Publication 2016 / 10
Business Sector Restaurants & Fast Food
Story THE IDEA WAS BASICALLY TO FACE THE ELEPHANT IN THE ROOM. THE ONE TRUE INSIGHT IS THAT EGYPTIANS WERE CONTINUOUSLY MAKING FUN OF ZOOBA’S HIGH PRICES. EVEN ITS REGULAR CUSTOMERS TEND TO MAKE FUN OF THEMSELVES ON SOCIAL MEDIA FOR PAYING THAT MUCH FOR STREET FOOD. WE DECIDED TO COLLECT ALL COMMENTS MADE ABOUT ZOOBA’S SANDWICH PRICES AND AMPLIFY THEM.
Media Type Television
Length
Executive Creative Director
Creative Director
Copywriter
Managing Partner
Account Planner
Manager, Creative Content
Art Director
Graphic Designer
VFX Artist
Digital Planner
Director

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