Coca Cola Atlantic Industries - Full Brand Portfolio:
- Across different brands handled; successfully participated within the team for several local ATL campaigns, Regional ATL Campaigns (Middle East), and 1 global campaign
- As part of a team, fully developed the each of the previous brands Annual Operation Plans (2009 & 2010); that includes strategic lineup, and art direction for all projects to be executed within the upcoming year.
- Managed and handled the Above the Line (ATL) day-to-day jobs.
- Monitored competition carefully, and have evaluated their marketing positioning, and execution proposition.
- Carried out several market visits, and carried minor dipsticks.
- Contributed by many initiatives, including; promotional ideas, and recommendations.
- Assisted and guided the Creative Team, making sure they deliver on brand & campaign objectives.
- Issued Status Reports on weekly basis & Contact Reports whenever necessary.
- Fully aware of the various production phases; starting from TVCs, graphic development, cutdowns, print insertions, OOHs, POS material and Radio development… etc.