Clorets Chewing Gum - "Clorets: So Close"

J. Walter Thompson Cairo

J. Walter Thompson Cairo Cairo, Egypt

Awards

7260

Brand: Clorets Chewing Gum
Country: Egypt

Advertiser: Mondelez

Title	Clorets: So Close
Agency	J. Walter Thompson Cairo
Campaign	Clorets: So Close
Advertiser	Mondelez
Brand	Clorets Chewing Gum
Date of First Broadcast/Publication	2017
Business Sector	Chewing-Gum
Philosophy	Who said that love at first sight doesn’t exist? Our film presents a couple who emotionally click from first sight. A love story that starts from a casual outing, liking the same TV show, laughing, dancing, and eating ice cream together. As the bond gets stronger, the guy puts all his courage to ask her out, and this is when his dreams get shattered. They go to the movies, hold hands, and just when he is “this close” to getting what he wished for, the girl subtly passes the opportunity, leaving him hanging, and creating a moment of extreme awkwardness! They guy didn’t know what he did wrong until he remembers eating a hotdog sandwich on his way out. This is where we see an illustration for ‘this close’ hand gesture showcasing the distance between their heads, the distance of how “You were this” Clorets close using the single pack.
Media Type	Television & Cinema
Length	95 seconds
Head of Creatives	Ibrahim Islam
Creative Director	Adam Mourad
Copywriter	Mariam Makram
Art Director	Khalil El Shourbagy
Photographer	Khalil El Shourbagy
Managing Director	Mai Azmy
Business Director	Salma Hamouda
Account Manager	Farida El Khatib
Account Manager	Sandra Hazem
Account Executive	Hana Magdi
Head of Production	Diana Jebally
Producer	Shady Abdel-Aziz
Post Producer	Ahmed el Ruby
Post Producer	Ayten El Khattab
Director	Omar Hilal
Director of Photography	Quim Miquel
Assistant Director	Sondos El Gebaly
Stylist	Injy El Mor
Producer	Ihab El Kory
Editor	Ahmed Hafez
Head of Gum, Candy, and Beverage	Menna El Sweify
Brand Manager Gum	Dina Medhat
Media Manager	Ahmed Emad