| Title | Netto - Easter Surprise |
| Agency | Jung von Matt AG |
| Campaign | Easter Surprise |
| Advertiser | Netto Marken-Discount AG & Co. KG |
| Brand | Netto |
| Posted | August 2018 |
| Business Sector | Department Stores, Supermarkets |
| Story | Media Spend;Our film is a complex coming-of-age story compressed in just under 2 minutes.That meant for us: it was not any dialogue carrying the weight of the action. Instead the music took the center stage. To underline our hero’s emotional journey we chose an imperfect, innocent and vulnerable children’s voice, singing about questioning yourself in the light of other people’s judgement. It was supposed to feel like a little child in a schoolplay, perfoming in front of the whole school – with a trembling voice and insecurity in its eyes that felt just as vulnerable as our hero. With that in mind we composed our original track and recorded with a live string section.The result was a song that „calmed“ the edit where needed and added drama when required. It got a big response from the audience right from day one and became one of the main reasons of our success.;Entry Summary;Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us.;Brief Explanation;We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family. |
| Media Type | Digital |
| Length | |
| Soundtrack | Beautiful, Always - Tal Altman |
| Account Manager | Katja Weinfurtner |
| Account Manager | Christina Billner |
| Marketing Director | Christian Bernhardt |
| Senior Account Executive | Stephan Giest |
| Account Director | Natalie Hoffmann |
| Account Director | Natalie Martens |
| Account Manager | Julia Matczak |
| Account Manager | Alexandra Schöne |
| Chief Creative Officer | Dörte Spengler-Ahrens |
| Creative Director | Andreas Hilbig |
| Copywriter | Adel Abouelfetouh |
| Art Director | Vlad Tarziu |
| Art Director | Andreas Ristau |
| Agency Producer | Dennis Wendt |
| Production Company | The Mill London |
| Director | Jimmy Kiddell |
| Assistant Director | Marc Wilson |
| Producer | Terri Wood |
| Cameraman | Tim Green |
| Animation Director | Jorge Montiel |
| 3D Artist | Alberto Lara |
| Editor | Hugo Vaughan-Hughes |
| Colorist | Seamus O'Kane |
| Art Director | Barbara Dirscherl |
| Production Company | Pixie Book |
| Art Director | Michael Wilde |
| Copywriter | Clemens Wolff |
| Compositor | Stephan Altman |
| Compositor | Roisin Malone |
| Compositor | Simon Heeger |
| Compositor | Christian Vorländer |
| Sound Designer | Thomas Muis |
| Music and Sound Company | 2WEI Music |
| Managing Director Creative | Dörte Spengler-Ahrens |
| Managing Director | Stephan Giest |
| Creative Direction | Andreas Hilbig |
| Copywriter | Adel Abouelfetouh |
| Art Direction | Vlad Tarziu |
| Copywriter Pixi Book | Clemens Wolff |
| Art Pixi Book | Barbara Dirscherl |
| Art Pixi Book | Michael Wilde |
| Art Pixi Book | Andreas Ristau |
| Client Service Director | Natalie Hoffmann |
| Client Service Director | Natalie Martens |
| Senior Project Manager | Julia Matczak |
| Senior Project Manager | Alexandra Schöne |
| Agency Producer | Dennis Wendt |
| Producer | Terri Wood |
| Director | Jimmy Kiddell |
| Directors Assistant | Marc Wilson |
| Camera | Tim Green |
| Editor | Hugo Vaughan-Hughes |
| Colourist | Seamus O'Kane |
| Animation | Jorge Montiel |
| Artist 3D | Alberto Lara |
| Sounddesign | Thomas Muis |
| Composer | Stephan Altman |
| Composer | Roisin Malone |
| Composer | Simon Heeger |
| Composer | Christian Vorländer |
| Singer | Tal Altmann |
| Entrant Company | JUNG VON MATT |
| Idea Creation | JUNG VON MATT |
| Production | THE MILL |
| Production | 2WEI MUSIC |