Title | Guy at the Gym |
Title (original language) | Gym |
Agency | Impact BBDO |
Campaign | Selfie Fails |
Advertiser | Tecno Mobile |
Brand | Camon C9 |
Date of First Broadcast/Publication | 2016 / 6 |
Business Sector | Mobile Telephones & tablets |
Story | In a self-obsessed world where everyone feels the urge to broadcast, and often exaggerate, their lives over social media, Tecno’s C9 phone that takes the Highest-Res selfies could expose you a little more than you expected. To best illustrate our concept, as well as cater to an extremely limited budget, we didn’t shoot a commercial, we just shot a selfie… a very detailed selfie! In this copy, a guy takes a selfie in the #gym of his supposedly new found #healthylife. |
Media Type | Television & Cinema |
Length | |
president & cco | Hussam Moro |
Executive Creative Director | Ahmed el keiy |
Managing Director | Roni Chamcham |
Creative Director & Director | mohamed fathy |
Copywriter | hani mohsen |
Art Director | mohamed gaber |
Group Account Director | Mohamed Hammady |
Account Manager | Sarah El Atabani |
Account Manager | Shereen Aboyoussef |
Executive Producer | Mohamed Abdelrehim |
Executive Producer | Saleh El-Azab |
Line Producer | Aya Gaafar |