mohamed gaber
Art Director at J. Walter Thompson Cairo
Cairo, Egypt
TitleGuy at the Gym
Title (original language)Gym
Agency
Campaign Selfie Fails
Advertiser Tecno Mobile
Brand Camon C9
Date of First Broadcast/Publication 2016 / 6
Business Sector Mobile Telephones & tablets
Story In a self-obsessed world where everyone feels the urge to broadcast, and often exaggerate, their lives over social media, Tecno’s C9 phone that takes the Highest-Res selfies could expose you a little more than you expected. To best illustrate our concept, as well as cater to an extremely limited budget, we didn’t shoot a commercial, we just shot a selfie… a very detailed selfie! In this copy, a guy takes a selfie in the #gym of his supposedly new found #healthylife.
Media Type Television & Cinema
Length
president & cco
Executive Creative Director
Managing Director
Creative Director & Director
Copywriter
Art Director
Group Account Director
Account Manager
Account Manager
Executive Producer
Executive Producer
Line Producer

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