| Title | Park |
| Agency | Impact BBDO |
| Campaign | Selfie Fails |
| Advertiser | Tecno Mobile |
| Brand | Camon C9 |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Mobile Telephones & tablets |
| Story | In a self-obsessed world where everyone feels the urge to broadcast, and often exaggerate, their lives over social media, Tecno’s C9 phone that takes the Highest-Res selfies could expose you a little more than you expected. To best illustrate our concept, as well as cater to an extremely limited budget, we didn’t shoot a commercial, we just shot a selfie… a very detailed selfie! In this copy, a guy takes a selfie in the #gym of his supposedly new found #healthylife. |
| Media Type | Television & Cinema |
| Length | |
| president & cco | Hussam Moro |
| Executive Creative Director | Ahmed el keiy |
| Managing Director | Roni Chamcham |
| Creative Director & Director | mohamed fathy |
| Copywriter | hani mohsen |
| Art Director | mohamed gaber |
| Group Account Director | Mohamed Hammady |
| Account Manager | Sarah El Atabani |
| Account Manager | Shereen Aboyoussef |
| Executive Producer | Mohamed Abdelrehim |
| Executive Producer | Saleh El-Azab |
| Line Producer | Aya Gaafar |
More Work
SEE ALLBoys Outing
- BRAND:
- Camon C9
- AGENCY:
- Impact BBDO
Guy at the Gym
- BRAND:
- Camon C9
- AGENCY:
- Impact BBDO