Umar Achraf
Digital Account Manager at FP7/BAH
Bahrain, Bahrain
Campaign Ghaneely
Advertiser Orange
Brand Orange
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Story Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less.
Media Type Web Film
Executive Creative Director
Creative Director
Art Director
Group Account Director
Account Director
Account Supervisor
Account Supervisor
Digital Director
Digital Manager
Digital Project Manager
Head Of Planning
Planning Supervisor
Head of Production
Director of Photography (DOP)
Music Composer
Executive Producer
Sound Designer
Production Company

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