|Date of First Broadcast/Publication|
|Business Sector||Other Online Services|
|Story||Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral.|
|Media Type||Web Film|
|Managing Director||Ehab Lori|
|Creative Director||Amit Kapoor|
|Director of Consumer Marketing||Umar Achraf|
|Art Director||John Fayek|
|Copywriter||Clive Nigel Pereira|
|Account Director||Mohamed Sabra|
|Account Executive||Heba Yousafali|
|Media Manager||Noha Alaa|
|Strategic Planning Director||Tahaab Rais|
|Creative Strategy||Tahaab Rais|
|Marketing Communications Senior Manager||Abdulla Abuidrees|
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