Chris Byrne

Chris Byrne

Freelance Digital Marketing & Advertising Director / Content Strategy Consultant & Trainer at Freelance International SEO / Ecommerce Strategist & Trainer
London, United Kingdom

Summary

Available for freelance work. Interested in contract (interim) roles / permanent contract roles. Google "chris byrne seo"​ for my contact details if you can't find them here (if not logged in please see the 'Websites'​ section at the top for a link). If you add me on Linkedin you can see my testimonials.

I specialise in online marketing & advertising strategy, implementation and management. I have passed both the Adwords & Analytics exams from Google.

I focus on the London area but am based on the Surrey / Hants borders with easy access to London, Southampton, Reading, Basingstoke, Cambridge, Brighton, Bristol, Oxford etc.

I've worked on / for the following in my career:

2 subsidiaries of WPP including Mediacom (UK's largest media agency)
Yamaha Music
Kelly Storage
Travel Weekly Group
Robert Dyas
ITV
Lloyds Banking Group
DHL
Starcom Mediavest.

My work is often under non-disclosure agreements. I worked on a site with online sales of c.£15m p/w in 2012 and on 3 sites for an international bank in 2013-2014. I consulted on a PPC campaign on a site with sales of £10M in 2012.

I deliver ('white label'​) board level business intelligence reporting & SEO / biddable media specialist services internationally on a freelance basis. I've worked on sites affected by the Google 'Panda'​ & 'Penguin'​ updates (not as a result of my work) including one with an Unnatural Link Warning & penalty (now lifted) and one with what appears to be 'Negative SEO' from a competitor.

Expertise & Specialisms include:

- Ecommerce
- International SEO
- Adwords / PPC
- Google Analytics
- Ebay & Amazon
- Content Strategy / link building

I have managed / advised on PPC ad campaigns with variable budgets of up to £1K per day.

Positions

International Content Marketing Planner / Ecommerce Specialist, Speaker & Trainer
Freelance International SEO / Ecommerce Strategist & Trainer
November 2008 - Present (8 years 9 months)
I have been self-employed for over 8 years & specialise in providing expert 'organic'​ international Google SEO strategic & link building services. I offer independent advice and have never outsourced any of my work. I am employed by some companies as a 'virtual digital marketing director'.

Some of my current work is to 'undo'​ & mitigate the effects of previous 'SEO' work by others, including sites affected by Google​ updates with issues such as Unnatural Link Warnings & algorithmic penalties (causing a drop in rankings) and devalued links.

I'm available for confidential auditing of your brand's SEO / PPC performance (reviewing your current SEO team or agency's practices & results etc).

I have easy access to the South UK area inc. Southampton, Slough, Bracknell, Woking & Reading.

I've worked on / for various clients in the Surrey, Sussex, Berkshire and Hampshire and overseas areas inc.the USA and France. My direct clients past and present include:

www.sthree.com
www.aviatorbytag.com
www.mediacom.com (GroupM / WPP)
www.freeads.co.uk
www.londoncallingarts.com
www.thecaterer.com/
www.citibase.com
www.etsplc.com
www.topmba.com
www.croweclarkwhitehill.co.uk

I've also worked on voyages-sncf.com (the largest ecommerce site in France), ITV and Lloyds Banking Group. I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements. I've worked on sites of all sizes from start-ups upward including one with online sales of c. £15 million per week in 2012.

I've worked with furniture, fashion, property, professional & financial services, music, travel & luxury brands.

Achievements:

Helped clients establish / regain top 10 rankings on Google UK for clients for key phrases including "arts marketing", "bid management jobs", "laundry service london", "luxury furniture"​, "employee surveys"​, "electric underfloor heating", "web design surrey", "commercial laundry london","luxury hotels hampshire"​ etc.
International PPC Advertising Strategist & Manager
Mountain View, United States
October 2008 - Present (8 years 10 months)
I have now been established for over 7 years in my own business working freelance as an International Paid Search expert specialising in Google Adwords (also known as Sponsored Links or Pay Per Click advertising) and online media planning and buying. I've passed the Google Adwords exam and at time of writing (12.2015) I'm working on PPC advertising campaigns on Google with variable individual budgets of up to £40k per month. I consulted on a PPC campaign on a site with sales of £10M pa in 2012.

I've easy access to the South UK area inc. Southampton, Reading, Crawley, Newbury, Bristol & Basingstoke.

Clients including the following have selected me to consult on or train them in PPC-related matters including the following:

www.bkl.co.uk
www.cubiks.com
www.kellystorage.co.uk
www.sthree.com
www.aviatorbytag.com
www.londoncallingarts.com
www.croweclarkwhitehill.co.uk

I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements. I have also worked on PPC campaigns using the Amazon, Linkedin & Bing / Yahoo biddable media platforms.
Online Reputation Management Consultant
Online Reputation Management Consultant
October 2008 - Present (8 years 10 months)
Please note I do not offer "bury the bad news"-type online reputation management services.

I have advised and assisted various companies with online reputation management and monitoring including Crowe Clark Whitehill and Tag Hotels Ltd.

Achievements

My strategic advice (and mainly the hard work of the hotel staff!) has contributed to the Trustyou.com “TrustScore” for aviatorbytag.com (on a scale of 0-100 - a summary of reviews across the web from sources like TripAdvisor, Yelp, Facebook, Google+, Twitter etc for hotels) improving from 84 in 1/2014 to 92 at time of writing (12.2015), indicating a significant improvement in the online reputation of the hotel in general. Major local competitor Four Seasons Hotel, Hampshire's “TrustScore” is 93.

ABT is currently (1/2017) ranked on Tripadvisor:

1. 1st in the Top 10 Themed Hotels in Hampshire
2. 2nd in the Top 10 Boutique Hotels in Hampshire
3. 3rd in the Top 10 Luxury Spa Hotels in Hampshire
4. 4th in the Top 10 Romantic Boutique Hotels in Hampshire
5. 5th in the Top 10 4-Star Hotels in Hampshire
6. 6th in the Top 10 Luxury Hotels in Hampshire,
7. 9th in the Top 10 Best Boutique Hotels in Hampshire
8. 11th best of 209 hotels in Hampshire
Amazon, Ebay & Linkedin Optimisation Expert
Amazon & Ebay Optimisation Consultant
October 2008 - Present (8 years 10 months)
I have helped businesses including design55online.co.uk & mahahome.com optimise their Amazon & Ebay shops / Linkedin profiles for internal site search and Google search.

This work has included link building to Amazon and Ebay shops.
Freelance Web Analyst (Google Analytics) / Conversion Rate Optimisation Consultant
GA & Conversion Rate Optimisation Consultancy
October 2008 - Present (8 years 10 months)
I have assisted various companies including Tag Hotels and Rayotec with the measurement, collection, analysis and reporting of web data for purposes of understanding data & search engine-related issues and optimising conversion rates using Google Analytics / Search Console.

I have also used this data to help companies affected by the Google 'Panda' and 'Penguin' updates (not as a result of my work!) including one with an Unnatural Link Warning and penalty (which I identified after 2 other "SEO Experts" failed to spot & is now lifted) & another with what appeared to be 'Negative SEO' (possibly from a competitor).

In 2015 I passed the Google Analytics Individual Qualification exam with a mark of 81%: https://www.google.com/partners/?authuser=1#i_profile;idtf=113994402674970349699 .
Writer and Content / Social Media Strategist
Company Name
January 2001 - Present (16 years 7 months)
I have consulted on online content and / or social media strategy for companies & brands including the following:

Caterer & Hotelkeeper
Computerfutures.com ( a Sthree brand)
Tangent Snowball
Tag Hotels Ltd
Freeads
ETS PLC
Topmba.com

I am not able to list all the brands / companies I've worked on by name due to non-disclosure agreements.

I have worked as a blogger for supermetrics.com & (experiential agency) hotcow.co.uk on a professional basis.

My creative writing and journalism has been published in the New Statesman, Mental Health Nursing (Journal of the Community Psychiatric Nursing Association), Blueprint, Bonafide, Vice, bbc.co.uk, ukhh.com, various poetry collections etc. I have created various Wikipedia articles including https://en.wikipedia.org/wiki/Jephson & https://en.wikipedia.org/wiki/Gregory_C._Coleman . I've performed spoken word (mainly at open mics) at various venues in London and the South of England including sharing stages with Fingathing (Grand Central Records) among others.

I have written (online ad) copy for multiple clients including Tag Hotels Ltd, Crowe Horwath, Cubiks etc.

I have in the past supplemented my income as a freelance writer with teaching jobs in the UK, Europe and Asia. It was in a teaching role in Belgium in 2003 that I first dipped my toe into SEO for the school website.

Achievements:

1. In 2009 I taught a seminar on the subject of the use of hip hop / 'urban'​ culture in marketing and advertising on the Intercultural Communication module of the BA Communications course at the American International University London's campus in Richmond..

2. Poetry published in the Journal of Nietzsche Studies in 2001 (an academic journal of philosophy that says it "does not normally publish poetry or other creative works"​).- http://www.jstor.org/stable/i20717718
SEO & Internet Marketing / Advertising Specialist and Trainer
London, United Kingdom
April 2006 - November 2008 (2 years 7 months)
Starting part-time (going full time in Dec 06) I worked as part of a very small team delivering ('white label'​) digital marketing, board level online business analysis, SEO, PPC & eCommerce web development / online lead generation specialist services to businesses of all sizes up to a turnover of £100m. I helped create & develop Voodoo's SEO service.

I gained expertise in ecommerce here, working with furniture, fashion, professional & financial services, music, travel & luxury brands..

Brands and companies I worked on here included:

Yamaha Music UK
Bisque
Rokit
DHL
Heals
Robert Dyas
Starcom MediaVest

I developed expertise in the following areas:

• Development & review of off- and on-page SEO, lead generation and content strategies, inc. keyword research, site architecture improvements, site audits, link building & board-level business intelligence reporting.
• Account management & direction.
• Making substantial improvements in search rankings for clients on Google etc through copywriting & link building
• Analysing and reporting on search engine visibility, web stats, keyword research, market analysis, competitor behaviour & traffic patterns using tools such as Google Analytics / Webmaster Tools etc.
• Recommending best practices .
• Setting up, monitoring, enhancing & reporting on Google Adwords (aka Sponsored Links) ad campaigns with budgets of up to £1K per day.

Education

Google Analytics Individual Qualification Field Of Study Google Analytics Grade Pass (81%)

Google Analytics Academy
2013 - 2015 (2 years)
Alongside self-directed learning, I attended multiple Measurefest & Measurecamp conferences to develop expertise in the Google Analytics software system.

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