Clive Nigel Pereira

Clive Nigel Pereira

Senior Copywriter at FP7
Bahrain, Bahrain

About me

Hello there! I'm Clive, a conceptual copywriter with a voracious appetite for world cuisine and developing creative ideas.

Born in Bahrain, I later moved to India to continue my work and education and now live in the UK where I furthered my studies & work experience.

When I'm not jumping from country to country, I'm putting down roots and experiencing all; something I believe is the express route to enhancing creativity.

Sector Experience


Senior Copywriter
United Arab Emirates
December 2016 - Present (3 years 11 months)
Accounts - Batelco, Ford, Lincoln, Trust Re, Oman Re, KKT Spine Center, Ithmaar Bank, Bin Faqeeh, Dettol, Nestlé. Conceptualising and executing concepts (TV, print, radio, outdoors, digital) for clients across the network. Meeting with clients for a comprehensive understanding of their creative requirements.
Developing ATL and BTL copy and ensuring that each brand’s tone of voice is maintained.
Working with the Arabic copywriter to ensure that there is little to no difference in messaging.
Proofreading and approving all artworks before their release.
Packaging creative concepts and presenting them to clients.
Ensuring timely delivery of all creative assets in a fast-paced environment
Freelance Senior Copywriter
J. Walter Thompson
United Arab Emirates
June 2016 - December 2016 (6 months)
Accounts - HSBC, Bahrain City Centre, Bahrain International Airport, Naseej . Conceptualised and executed creative ideas (radio, print, outdoors). Developed ATL copy and ensured that each brand’s tone of voice is maintained. Presented campaigns to clients and led their creative execution. Collaborated with clients to ensure smooth delivery of creative assets . Checked and approved all artworks before their release. Worked with visual merchandisers and suppliers to ensure that the creative direction was met
Digital Marketing , Cover Concept & Design
When I Speak- The Taboo of Human Norm
November 2014 - January 2016 (1 year 2 months)
• Conceptualised and designed the cover reflecting the voice of the book• Developed and implemented strategies that resulted in a #2 spot on Amazon’s bestseller poetry list• Analysed social media metrics and implemented changes as and when required • Updated and maintained interactions on social media to ensure rolling conversations• Liaised with event organisers and the press to give the book a presence offline
Digital Creative (Accounts - MTV, Kelzai, Radhika Bali & Associates, EventBuoy)
Black Bean Engagement
February 2015 - June 2015 (4 months)
. Crafted copy for websites as well as finalised layouts along with designers . Created a tone of voice for brands which translated into communication for marketing collaterals . Developed and implemented creative strategies which included activity on social platforms . Worked with designers and developers to craft the UI and UX of the applications. Met with clients to better understand their creative direction and made recommendations where required
Freelance Copywriter
BCA Media, Orienta Euro & TBWA
May 2014 - September 2014 (4 months)
. Created copy for websites and marketing collaterals to increase their appeal and engagement
Copywriter & Creative Assistant
Miraj Media
January 2012 - June 2012 (5 months)
Clients: Saudi Aramco, Al-Khafji Joint Operations [KJO], Baker Hughes . Created content for the company blog, allowing for a detailed portfolio of Miraj’s work. Created copy for client presentations and worked with designers to finalise layouts . Updated social media and managed all interactions
Content Writer& Freelance Writer (Worldwide Media Ltd , Let The Good Times Roll)
Pragmites Internet Consulting
January 2011 - January 2012 (1 year)
• Created SEO content to increase website rankings • Increased the output of quality articles which was recognised by higher management • Took on more responsibility by editing articles• Conducted content research on a regular basis which helped in creating more engaging magazine themes


Master of Arts (M.A.)

2012 - 2013 (1 year)

Master of Science (M.Sc.)

2009 - 2011 (2 years)

Bachelors Degree in Commerce (B.Com)

2006 - 2009 (3 years)

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