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SMALL FRY PRODUCTIONS
| Title | Pran Jaaye Par PULSE Na Jaaye - Office |
| Agency | J. Walter Thompson Delhi |
| Campaign | Pran Jaaye Par PULSE Na Jaaye |
| Advertiser | DS Group |
| Brand | Pass Pass Pulse |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Candies |
| Philosophy | Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its second TV commercial. This takes forward the narrative that was started same time last year with the release of the very first TV commercial. Pulse Candy, has a tangy twist to it, that makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of 'Pran jaaye par Pulse na jaaye', with quirky and humorous examples of how far people can go to save their favorite Pulse Candy and alternately what all can people do to get their hands on Pulse. The TVC has been conceptualized by J. Walter Thompson Company. The film opens on office colleagues who are mid conversation. We get to see the extent to what one colleague goes to get her colleague to part with his Pulse candy. But her colleague has seen through her charade and decides to indulge her in her own game. When she realizes that her effort won't bear any fruit, she decides to give up and carry on, at this time we realize that her colleague has got the better of her and finishes off his Pulse candy. The commercial ends with the tag line that says - 'Pran jaaye par Pulse na jaaye' |
| Media Type | Television & Cinema |
| Length | |
| Director | Rajesh Krishnan |
| Production House | Soda Films |
| MP | Joy Chauhan |
| Associate Vice President | Mukund Raina |
| Account Manager | Naman Joshi |
| Vice President | Shujoy Dutta |
| Execute Planning Director | Shujoy Dutta |
| Planning Director | Debasish Das |
| Chief Creative officer | Senthil Kumar |
| National Creative Director | Sambit Mohanty |
| Executive Creative Director | Siddharth Prasad |
| Executive Creative Director | Sundeep Sehgal |
| Creative Director | Gresha Sengupta |