Abdel Hamid Bekhettou
Conceptor at Publicis Middle East
Dubai, United Arab Emirates
TitleMaggi Diaries : Women of Change
Agency
Campaign Maggi Diaries : Women of Change
Advertiser Nestlé
Brand Maggi
Date of First Broadcast/Publication 2016 / 10
Business Sector Soups, Stuffing, Cooked Sauces
Story From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange.
Media Type Web Film
Length
Regional Creative Director
Chief Creative Officer
Deputy General Manager
Art Director
Conceptor
Copywriter
Art Director
Art Director
Account Director
Account Manager
Regional Head Middle East & North Africa
Production Company
Group Account Manager – Social
Account Executive
Creative Director
Business Affairs
Product Management
Manager, Consumer Marketing

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started