Quintin Baker
Agency Producer at TBWA\Neboko, Amsterdam
Amsterdam, Netherlands
TitleTramroulette
Agency
Campaign Tramroulette
Advertiser Holland Casino
Brand Holland Casino
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Story How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
Media Type Outdoor/Out of Home
Length
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Designer
Agency Producer
Production Company
Production Company
Director
Photographer
Photographer Wouter Koomen
Photographer Mink Pinster
Photographer
Editor Frits-Jan Smit
Sound
Music
Technical Design Supervisor
Technical Design Supervisor
Technical Design Supervisor
Account Manager
Account Manager
Account Manager
Account Manager

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