|Date of First Broadcast/Publication|
|Business Sector||Lottery & Gambling|
|Story|| How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.|
Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
|Media Type||Outdoor/Out of Home|
|Creative Director||Bas Engels|
|Creative Director||Sander Volleman|
|Art Director||Sander Volleman|
|Art Director||Bas Engels|
|Agency Producer||Quintin Baker|
|Production Company||JC Decaux|
|Director||Niels de Kuiper|
|Photographer||Danny Verduyn Lunel|
|Technical Design Supervisor||Robert Slot|
|Technical Design Supervisor||Gert-Jan Brookman|
|Technical Design Supervisor||Roderick Prince|
|Account Manager||Jeroen Otten|
|Account Manager||Joost Rombout|
|Account Manager||Marco Kicken|
|Account Manager||Liselotte Staal|
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