| Title | Tramroulette |
| Agency | TBWA\NEBOKO |
| Campaign | Tramroulette |
| Advertiser | Holland Casino |
| Brand | Holland Casino |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Lottery & Gambling |
| Story | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Market | France |
| Creative Director | Bas Engels |
| Creative Director | Sander Volleman |
| Art Director | Sander Volleman |
| Art Director | Bas Engels |
| Copywriter | Bas Engels |
| Copywriter | Sander Volleman |
| Designer | Sophia Strydom |
| Agency Producer | Quintin Baker |
| Production Company | Vidiboko |
| Production Company | JC Decaux |
| Director | Niels de Kuiper |
| Photographer | Pieter Colombijn |
| Photographer | Wouter Koomen |
| Photographer | Mink Pinster |
| Photographer | Danny Verduyn Lunel |
| Editor | Frits-Jan Smit |
| Sound | Amp. Amsterdam |
| Music | Darius Dante |
| Technical Design Supervisor | Robert Slot |
| Technical Design Supervisor | Gert-Jan Brookman |
| Technical Design Supervisor | Roderick Prince |
| Account Manager | Jeroen Otten |
| Account Manager | Joost Rombout |
| Account Manager | Marco Kicken |
| Account Manager | Liselotte Staal |