|Title||Volvo – Lifesaver|
|Brief||We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.|
|Agency||Ogilvy Social Lab|
|Campaign||Volvo – Lifesaver|
|Date of First Broadcast/Publication|
|Story||With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.|
|Media Type||Digital Installation|
|Production Company||Smarthouse Films|
|Executive Creative Director||Tolga Buyukdoganay|
|Executive Creative Director||Michael Jansen|
|Creative Team||Rens Quirijnen|
|Creative Team||Stephan Gonnissen|
|Creative Director||Gijs Sluijters|
|Creative Director||Joris Tol|
|Design Lead||Paul Duijser|
John is currently Global Executive Creative Director at McCann Wo...
Andreia Ribeiro is a Portuguese Creative Supervisor at FUEL Lisbo...
Bianca is an Emmy-winning creative (the Emmy was for "Back-to-Sch...
Creative Producer, globe trotter, fruit Addict and everything in...
Australian-born, New Zealand-trained, and now I have my two feet...
Driven to invent ideas that unite creativity, technology and perf...