Paul Duijser
Digital Designer at Ogilvy & Mather Amsterdam
Amsterdam, Netherlands
TitleVolvo – Lifesaver
BriefWe decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Campaign Volvo – Lifesaver
Advertiser Volvo
Brand Volvo
Date of First Broadcast/Publication
Business Sector Cars
Story With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Media Type Digital Installation
Production Company
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Director
Creative Director
Design Lead

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