Natascha van Roode

Natascha van Roode

Head of global Marketing Communication at KLM
Amsterdam, Netherlands

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Head of global Marketing Communication
August 2007 - Present (15 years)
To define and anchor KLM’s brand positioning, communication strategies, guidelines, central campaigns and tools and drive the implementation of these strategies, leading to KLM Brand presence in the market at a competitive level, strengthening KLM’s image and customer preference.
Manager Direct Communications
April 2004 - July 2007 (3 years 3 months)
Steer the development and implementation of effective and cost efficient international one-to-one communication strategies, campaigns, concepts and guidelines, contributing to KLM’s and AF’s customer preference, enabling strong and profitable Customer Relationship Management.


1992 - 1998 (6 years)

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