Natascha van Roode

Natascha van Roode

Head of global Marketing Communication at KLM
Amsterdam, Netherlands


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Head of global Marketing Communication
August 2007 - Present (10 years 4 months)
To define and anchor KLM’s brand positioning, communication strategies, guidelines, central campaigns and tools and drive the implementation of these strategies, leading to KLM Brand presence in the market at a competitive level, strengthening KLM’s image and customer preference.
Manager Direct Communications
April 2004 - July 2007 (3 years 3 months)
Steer the development and implementation of effective and cost efficient international one-to-one communication strategies, campaigns, concepts and guidelines, contributing to KLM’s and AF’s customer preference, enabling strong and profitable Customer Relationship Management.


University of Groningen, Netherlands
1992 - 1998 (6 years)

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