|Date of First Broadcast/Publication|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Philosophy||Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.|
|Media Type||Case Study|
|Creative Director||Ed van Bennekom|
|Managing Director||Esther te Pas|
|Head of Marketing||Natascha van Roode|
|Production Company||Circus Family|
|Editing Company||The Compound|
|Sound Design Company||MassiveMusic|
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