Ysabelle Tierie
Creative at DDB Unlimited
Amsterdam Area, Netherlands, Netherlands
TitleTake-off Tips
Agency
Campaign Take-off Tips
Advertiser KLM
Brand KLM
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.
Media Type Case Study
Length
Creative Director
Managing Director
Head of Marketing
Production Company
Editing Company
Sound Design Company

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