Menno van der Hoeven

Menno van der Hoeven

Marketing Manager Campaigns & Media at McDonald's Nederland
Amsterdam, Netherlands

About me

Enthusiastic, well experienced (retail) marketer who can lead and build effective teams. Good listener and able to make decisions and get people behind it. Familiar with both large matrix and smaller organizations. Both analytical and streetwise to find out the real customer relevance. Able to communicate at all levels. Motivating people manager who gets the best out of everyone.

Sector Experience


Marketing Manager Campaigns & Media
McDonald's Nederland
January 2017 - Present (2 years)
Project Manager Marketing
McDonald's Nederland B.V.
January 2014 - Present (5 years)
Marketing Consultant
McDonald's Nederland
September 2013 - Present (5 years 4 months)
Marketing Director
Koninklijke Jumbo
May 2011 - November 2012 (1 year 6 months)
Head of Central Marketing overlooking Country Units in UK, Benelux and GAS (Germany, Austria, Switzerland)
Responsible for central marketing team of product managers, online manager, DTP and traffic manager (10 people) in Zaandam (head office)
Management Team member
Building existing brands like ‘Stratego’, ‘Mens erger je niet’, ‘Pim Pam Pet’, ‘Jan van Haasteren’, ‘Wasgij’ as well as new developments like ‘iPawn’ (on/offline concept in appcessories category) and ‘Playlab’ (preschool range)
Professionalizing procedures with different departments (Sales, Supply Chain, Finance, Marketing

2000 – April 2011 McDonald’s Netherlands B.V.
Marketing Manager
McDonald's Nederland
February 2006 - January 2011 (4 years 11 months)
Overall responsible for:
Strategic business planning (3 years ahead / 1 year ahead / next quarter)
Marketing Calendar
Media and production budget
Marketing team
Relationship and day to day contact with advertising & media agency
(International) presentations McDonald’s and Coop-board
Coordination between different departments (Operations/Research/Supply Chain/Communications)
Meeting yearly goals like comparable sales and transactions increase
Increase of Franchise Opinion Survey scores
Business review meetings
Brand and advertisement awareness-scores
Increase of (informal eating out) market share
Marketing Coordinator
McDonald's Nederland
January 2003 - February 2006 (3 years 1 month)
Field Consultant Operations
McDonald's Nederland B.V.
April 2000 - January 2003 (2 years 9 months)
Field Consultant Operations
McDonald's Nederland
April 2000 - December 2002 (2 years 8 months)


1989 - 1994 (5 years)

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