Angela Natividad

Angela Natividad

Co-founder and CEO at Hurrah
Paris, France

Summary

Fun fact! Generation Creation, the book I wrote with Bill Green and Darryl Ohrt, is out now. If you buy it, everyone will love you, and you will be famous: https://www.amazon.com/Generation-Creation-Creativity-age-everything/dp/1532754329/

With 12 years of experience, I specialise in esports integration, international content, planning and cross-platform tone of voice.

A few clients: Reed MIDEM, William Grant & Sons, Nestlé, Adforum, ad:tech (US and Europe), Sodexo, Elle&Vire, L'Oréal, the Canadian Tourism Commission, Bouygues Telecom, Schwarzkopf, EMI, Red Bull, Unitymedia, Netflix, Truvia, Blue Diamond France, Coca Cola, Jägermeister, and Canal J.

Pubs I've written and edited for: CMSWire, MarketingVOX, Adrants, Vanksen Culture Buzz, MarketingProfs, The Drum, the MIPWorld Blog, Yahoo!, and AdWeek.

Agencies and prod firms I've worked with: Darewin, Blast PR, Defocus Films, Singin' in the Sun, Revolvr, Momentum NY, Draftfcb Chicago & Paris, Reload VivaKi, DDB Paris, Change, CB'a Connect, E2C2, We Are Social, Blast PR, Rosbeef!, and Vanksen.

Startups I've sandboxed with: Scoop.it, Pealk, hypios, Linkeo, and Ooshot.

I also ask lots of questions ... especially on long trips, during meals, and when I should be washing dishes. Would you like me to ask you questions, or vice-versa? Email me. I am nice.

Positions

Co Founder & COO
Hurrah
September 2015 - Present (1 year 11 months)
Want more engaging advertising experiences for esports lovers? We do too.

Hurrah is an esports advertising agency based in Paris. We bring brands, agencies and competitive gaming communities together in creative new ways ... and we'd love to meet you: hello@hurrah.fr

Follow us: https://twitter.com/HurrahForEsport
Like us: https://www.facebook.com/HurrahForEsport
Lurk all over our blog: http://hurrah.fr/blog/
Contributing Editor
New York, United States
July 2015 - Present (2 years 1 month)
Milking the EU scene, among others, for Adfreak.com. Got a campaign that kicks ass? Pass it over.
Co-Founder
AdVerveBlog.com
October 2009 - Present (7 years 10 months)
AdVerve the Podcast is Bill Green, Darryl Ohrt and me deconstructing advertising and the culture. We do our best to earn the EXPLICIT tag on iTunes. And on AdVerve the Blog, we serve tasty ad, design and pop culture finds. This just in: We're writing a book! Keep your eyes peeled for upcoming awesome.
Digital Strategist, Copywriter + Blogger
January 2009 - Present (8 years 7 months)
International strategy and content, and helping brands get through weird adolescence.

Fun things I'm doing now: Copywriting and liveblogging for Reed MIDEM (the MIDEM, MIPTV, and MIPCOM brands), international web project management for Sodexo, agency-side social strategy (vectors: CPG, alcohol, entertainment), copywriting for Blast PR ... and trying to learn German and Spanish simultaneously. Results for the latter have been mixed, but it's cool that I can now ask where the toilets are in multiple languages.
Social Strategy Columnist
MarketingProfs
July 2008 - March 2016 (7 years 8 months)
From 2008-2012, MarketingProfs produced a series of short marketing strategy newsletters under the banner "Get to the Po!nt." I researched successful techniques in social media and mobile, then distilled them for its Social Media newsy.

In December 2012, I started the #SocialSkim column, a weekly roundup of social news of interest to B2B clients. Watch for it every Friday! It always finishes with a bang.
International Account Director
Paris, France
June 2014 - August 2015 (1 year 2 months)
Business development, traffic control, international outreach, and strategic direction of international accounts, which include:

- Liberty Global, pan-EU (pitched and won)
- Unitymedia Germany (pitched and won)
- ARTE GEIE
- Red Bull US & UK
- Netflix FR, BE and DACH (pitched and won)
- Looklive, US market-facing
- AMC Sundance, French market (pitched and won)
International Operations & Comms
Paris, France
November 2012 - June 2014 (1 year 7 months)
Began as head of international PR, then shifted into strategy and operations for the international department. This included developing the department from the ground up, recruitment, day-to-day implementation and optimisation of the strategy, organisational management and client services.

Someday I will also know how to speak German.
Social Strategist
CB'a
October 2011 - January 2013 (1 year 3 months)
The development of social strategy, tone of voice and guidelines for an international suite of major brands, including the launch of Blue Diamond Almonds in France, Truvia, Nu Skin, and perfumerie Yodeyma. My role also included selection and oversight of community managers.
Journalist
Paris, France
2009 - 2012 (3 years)
Blogging and liveTweeting the AdForum Worldwide Summit, strategic web consulting/social counsel for ACT Responsible. I still drop in for classic laughs, to help with Epica, provide social media workshops, and eat all their food.
Reporter
FrenchWeb
July 2010 - February 2011 (7 months)
Distilling the French tech, startup and VC scene for the English-speaking world - kicking off the launch of its English-speaking publication, FrenchWeb.com.
Editor and Market Consultant, North America
Paris, France
December 2009 - December 2010 (1 year)
Vanksen's Culture-Buzz.com keeps readers abreast of buzz-making campaigns in the ad industry. I hunted the aforementioned down, then nailed them to the wall. I also conducted US market research and strategic planning for the agency.
Vice President, Marketing
Hypios
January 2010 - June 2010 (5 months)
Hypios supports innovation by organizing online competitions to solve tough R&D problems. I served as in-house ideology disseminator and pitchwoman. The company later underwent a management shift and decided to focus solely on the French market, at which point I left, along with the original team.
Chief Editor
MarketingVox
April 2007 - October 2009 (2 years 6 months)
MarketingVox is an online publication that covers trends in digital and mobile marketing. I managed the team, kept the site spiffy and raised ad revenue by 50% year-over-year, using 1/3 of the resources.
Co-Editor
Adrants.com
September 2006 - July 2009 (2 years 10 months)
The inner dialogue for the tastemakers of clever creative. In addition to writing six articles a day, I co-launched social ad network AdGabber (short-lived but lively!), and liveblogged for all ad:techs across the US, in the UK and in France. We had a grand ol' time.
Co-Editor
CMSWire.com
October 2006 - December 2007 (1 year 2 months)
Writer and commentator on content management, virtualization, enterprise RSS and everybody's favourite subject, that new media thing.
Marketing Director
DriversEd.com
July 2004 - April 2007 (2 years 9 months)
Launched, led and developed the marketing department, cultivating a team of four. Stuff I did while there:
- Decreased PPC costs by 80% while increasing positive leads by 65%
- Launched the brand strategy, social media marketing and digital advertising
- Led SEO efforts
- Conducted business development with school districts across the country, as well as outreach to students
- Launched the driving school partnership programme, which expanded to four states before my departure

Education

Mass Communication/Media Studies

University of California, Berkeley
2002 - 2006 (4 years)

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