| Title | Arena |
| Agency | Aktuellmix |
| Campaign | Arena |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Philosophy | Samsung Arena To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts. This action was created by Aktuellmix, and was a great success. During the Olympic Games, more than 1 million people were impacted in 20 stores in Rio and São Paulo. In addition, the public commented on and shared the initiative on social media. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Filipe Chiminazzo |
| Creative Director | Fabio Moran |
| Creative Manager | Priscilla Grabert |
| Product Design Managing | Juliano Bertolin |
| Art Director | Priscilla Grabert |
| Copywriter | Diana Kurpjuweit |
| Production Designer | Juliano Bertolin |
| Production Designer | Gustavo Visconti |
| Production Designer | Luiz Fernando Haddad |
| Strategic Planning | Beto Marques |
| Business VP | Mario Medina |
| Account Director | Marcela Oliveira |
| Account Director | Patricia Segatto |
| Account Manager | Roberta Freitas |
| Executive Producer | Rodrigo Merigue |
| Executive Producer | Fernanda Emerick |
| Post Production | Amanda Xavier |
| Production Company | Zeste Films |
| Sound | Ritmika |