| Title | Meanwhile in Kyoto |
| Agency | Dentsu Inc. |
| Campaign | Meanwhile in Kyoto |
| Advertiser | Kyoto University |
| Brand | Genius Table |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Colleges, Universities & Education Centers |
| Philosophy | The city of Kyoto is one of the world's most popular travel destinations, and has an abundance of history and culture that attract many travelers. But many of these travelers simply visit the usual tourist spots and then leave. So we made a series of tongue-in-cheek rule books under the title, 'MEANWHILE IN KYOTO.' By creating new opportunities for conversation, we brought shy Kyotoites and tourists into a closer relationship. The Design & Branding titled Meanwhile In Kyoto, 1 was done by Dentsu Inc. Tokyo advertising agency for product: Genius Table (brand: Kyoto University) in Japan. It was released in Jan 2016. |
| Media Type | Packaging, Branding & Design |
| Art Director | Daisuke Hatakeyama |
| Copywriter | Marina Danjo |
| Copywriter | Naruki Higashi |
| Copywriter | Scott Lehman |
| Copywriter | Nae Mikuni |
| Copywriter | Haruko Tsutsui |
| Creative Director | Yoshihiro Yagi |
| Designer | Chihiro Kato |
| Director | Ryo Kagami |