| Title | Durex Jeans |
| Agency | Havas India |
| Campaign | Durex Jeans |
| Advertiser | Reckitt Benckiser |
| Brand | Durex |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Story | Durex has created a condom designed to fit snugly and subtly into the pockets of India’s younger generation, who, while confident about swiping left on Tinder, are often too nervous to carry sexual protection around with them due to perceived societal taboos. Combatting that fear, the Reckitt Benckiser brand has launched a lighthearted campaign to promote its new range of Durex Jeans – condoms that both blend into the blue fabric and slide perfectly into a denim pocket. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Nima Namchu |
| Executive Creative Director | Navin Theeng |
| Creative Director | Priyank Narain |
| Creative Director | Ajay Sharma |
| Associate Creative Director | Sanjay Chakravorty |
| Creative Supervisor | Atin Ahluwalia |
| Art Director | Abhishek Anand Jr. |
| Executive Strategy Director | Shubhrojyoti Roy |
| Strategic Planner | Sarthak Ranka |
| Account Director | Lokesh Sah |
| Client Services Director | Shweta Raina |
| Associate Account Manager | Srishti Tomar |
| Account Executive | Abhishek Anuj |