| Title | Lightning |
| Agency | FCB China |
| Campaign | Mythbusters |
| Advertiser | Mondelez International |
| Brand | Belvita |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | Mondelez-owned brand belVita is tackling the myth that healthy food cannot possibly be tasty with this new series of short videos released in China. Hoping to raise the profile of its breakfast biscuit among white-collar workers, the brand addresses a number commonly-held misconceptions as part of a series entitled ‘Mythbusters’. The first of these was the idea that the favourite food of rabbits is carrots. News BelVita tackles myth that healthy food cannot be tasty in Chinese campaign April 17, 2017 4:03 by MUMBRELLA STAFF 0 Mondelez-owned brand belVita is tackling the myth that healthy food cannot possibly be tasty with this new series of short videos released in China. Hoping to raise the profile of its breakfast biscuit among white-collar workers, the brand addresses a number commonly-held misconceptions as part of a series entitled ‘Mythbusters’. The first of these was the idea that the favourite food of rabbits is carrots. The second is the idea that lightning does not strike the same place twice. |
| Media Type | Television |
| Length | |
| Director | Rosey |
| Production Company | Radical media Shanghai |
| Executive Creative Director | Simen Lv |
| Creative Director | Bank Lim |
| Art Director | Eming Wen |
| Art Director | Danna Kwok |
| Copywriter | Yitian Yang |
| Producer | Helen Xu |
| Business Director | Jane Lim |
| Account Director | Julian Jin |
| Account Manager | Elaine Cai |
| Account Executive | Xiaoling Yang |