Ørnulf Johnsen
Strategy Director at The North Alliance
Oslo, Norway
TitleThe World Piece (138s)
BriefTravel search engine Momondo believes travelling unites us. But the world seems more divided than ever. So it challenged people from all over the world to connect, regardless of nationality, religion and skin colour. Not just as a statement, but as a lifelong commitment. Out of 6,000 applicants, 61 volunteers were chosen to offer their bodies as a canvas. Each person got a personalised tattoo, but when they all stood shoulder to shoulder, the tattoos seamlessly connected into a single artwork, creating a permanent bond between them.
Agency
Campaign The World Piece
Advertiser Momondo
Brand Momondo
PostedNovember 2019
Business Sector Online Travel & Reservation Services
Story Travel search engine momondo believes that everybody should be able to travel the world because traveling unites us. But in a world where 1 out of 2 think we have become less tolerant towards other cultures, the world seems more divided than ever.By asking “How far would you go to bring the world closer together?”, we challenged people from all over the world to connect, despite nationality, religion and skin colour. Not just as a statement but as a lifelong commitment.Out of 6,000 applicants we chose 61 people who were willing to offer their body as a canvas. Each person got a unique, personal tattoo, but when standing shoulder to shoulder the tattoos seamlessly connected into a larger piece creating a permanent bond between them.By creating the world’s biggest connecting tattoo, we proved that we are all members of the same tribe: the human beings.
Media Type Digital
Creative Director
Account Director
Art Director
Art Director
Account Manager
Strategic Planner
Head of Brand Communications
Social Media Planner
Agency Producer
Agency Executive Digital Producer
Production Company
Director
Managing Director
Producer
Director of Photography (DOP)
Casting
Production Designer
Wardrobe
Editor
Editor
Sound Designer

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