Ørnulf Johnsen
Strategy Director at The North Alliance
Oslo, Norway
TitleConnect your world in new ways
Agency
Campaign Connect your world in new ways
Advertiser A.P.Moller-Maersk
Brand Maersk
Date of First Broadcast/Publication
Business Sector Postal, Courier & Shipping Services
Philosophy The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency’s latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics.

One thing is for sure, it’s pretty likely to stand out on LinkedIn.

Maersk is known to most people as the world's biggest shipping company. However it’s undergoing a monumental business transformation to become instead known as the world’s most powerful and ‘connected’ logistics service provider connecting their customers’ supply chain all the way. The logistics partner of the future, with the visionary mindset to connect and completely integrate their customers’ supply chain.

&Co is helping the logistics giant to reinvent and redefine their positioning and are making a strategic transformation framework - at scale. As well as creating all the content and communication to do so. This transformation, led by &Co, covers the breadth of the entire 80.000 employee-organization of, and it informs both internal and external communication in a fundamental way. A huge undertaking - which of course needs a piece of hero content to kick it off. &Co is known for emotional storytelling for the digital age, in this case the agency has taken a business message and cast it in a unique and surprising light.
Media Type Corporate Communication
Length
More Information
Creative Director
Art Director
Copywriter
Media Strategist
Account Director
Account Manager
Strategic Planner
Strategic Director
Project Manager
Project Manager
Visual Artist
Project Manager
Final Artist
Agency Producer
Editor
Executive Producer
Line Producer
Director

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