Fanny Begueria

Fanny Begueria

Global Brand Development Manager at BETC
Paris, France

About me

Fanny is an expert in :
- Brand strategy & communication,
- CSR & corporate philanthropy,
- Art Advising
- Event & cultural project management.

As a Brand is related to creation, people, history, innovation, society, vision, storytellings, projects, media ... Not only Brand is an image, it is first of all a culture.

With 10 years of work experience, my professional background mixes cultural events' coordination, corporate communications management, and entrepreneurship development. Thanks to the diversity of my expertise I have an "outside the box" perspective, and cultivated at the same time a result orientated method.
Let's have a look on some of the projects I have managed or I have been involved in for the last decade:

Sector Experience
Brand Culture / Consulting
Free Lance
April 2014 - October 2015 (1 year 6 months)
DDB / GIVENCHY - Brand's Bible
LESS IS MORE FACTORY / SOCIETE DU GRAND PARIS - programmation & communication culturelle- finaliste à l'appel d'offre 2014-2015.
BETC / FONDATION LOUIS VUITTON - Digital Communication
Co-founder, Managing Partner
June 2012 - March 2014 (1 year 9 months)
Consulting agency: brand identity and cultural communication

The two partners, as brand communications and sponsorship professionals, art market specialists, have founded Bureau d'Esprit with an ambitious aim to reveal the common thread connecting the brand and its cultural and artistic expression.
This emotional marketing allows the brand world to enrich its vocabulary and to create singular content by adding spirit and enchantment.
Project leader Corporate Citizenship + Exec. Assistant to General Manager
January 2007 - January 2012 (5 years)
· Corporate Citizenship Council Leader:
coordinated the GE volunteers project leaders, led internal lobbying and reporting, analyzed the viability and the potential of the philanthropy projects.
- rebuilt GE Real Estate’s involvement in volunteerism and philanthropy. Chose the new projects, planed and organized the events from scratch (15 per year), communicated to staff volunteers (65% of the total GE Real Estate staff in France volunteered during the year, improvement of 80% of the number of volunteers).
- Coordinated with Senior Executive including Country CEO, Corporate Communication, across all business lines.
- Liaised with global Corporate Citizenship and GE Volunteers organization within GE (report to the US).

·Planed and organized participation to professional exhibitions, VIP events, conducted coordination with press agency, designed external presentations for General Manager (for investors) and GE Volunteers council (for Board of Directors, employees and non-profit organizations).
- Wrote articles for internal newsletters (pitch stories)
Associate to Cultural Attaché, French Embassy in Mexico
Ministère des Affaires étrangères français
July 2004 - August 2006 (2 years 1 month)
-Programmed and organized 40 events in 2 years (Contemporary art: exhibition « Fond National d’Art Contemporain », Claude Closky a La Casa de Francia; concerts: Rolando Villazón and the Philharmonic Orchestra of Mexico, Fête de la Musique in Mexico…).
-Wrote opening speeches, diplomatic communications and statements, articles for our magazine.
-Led Fundraising campaigns: targeted the sponsors, discussed the partnership agreement, developed sponsors loyalty program. (+ 40% funds for « La Fête de La Musique »).
-Managed projects including contracts, controlled expenses to fit in the budgets.
-Recruited and coached 9 interns in 2 years.
Editor - Speaker
September 2005 - June 2006 (9 months)
- Run live weekly program in prime time about French contemporary culture and music (program in Spanish)(in the Julio y Sopitas radio show -500000 auditors-)
- Chose contents, wrote oral speeches.
Project Associate - Event Management
April 2003 - August 2003 (4 months)
- Led the graphic chain and visual identity for the event : « European meeting of the artists », (« Les Rencontres Européennes des Artistes. »): agency briefing, choice of the designer, coordination with the printer.


Executive Master - Consultant specialist in art market

2011 - 2012 (1 year)

Project Management (Arts & Culture)

2002 - 2004 (2 years)


2000 - 2002 (2 years)
Exchange with the UQAM in Montreal for one year

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