Theda Braddock

Theda Braddock

International PR Director and Journalist at Freelance
Paris, France

Positions

International PR Director
Paris, France
February 2016 - Present (1 year 6 months)
- Writing press releases, organizing and mailing out press kits to international media
- Following up with journalists and collecting subsequent publications
- Coordinating with media to set up specialized coverage, including exclusive insight into campaigns, agency and managers
International PR Manager
Paris, France
February 2016 - Present (1 year 6 months)
- Launching international campaigns for internationally-focused French agency
- Writing press releases, organizing and mailing out press kits to international media
- Following up with journalists and collecting subsequent publications
Freelance Journalist
Miscellaneous Press
January 2015 - Present (2 years 7 months)
- Writing articles and case studies about the advertising and marketing industry, including reviews, best practices and other miscellaneous topics for Best of Global Digital Marketing
- Contributing to annual Epica Awards book, published annually and featuring detailed accounts of each of the top award-winning campaigns
International PR Coordinator
Paris, France
July 2014 - October 2015 (1 year 3 months)
- Launching international campaigns for young, growing and highly reputable French agency
- Writing press releases, organizing and mailing out press kits to international media
- Following up with journalists and collecting subsequent publications
- Arranging interviews with and profiles of founders for well-known industry sources throughout the world
- Supporting new business pitches
Account Management and International Public Relations (Freelance contract)
Paris, France
January 2015 - May 2015 (4 months)
- Preparation of Pan-European Report digital case study report for telecom clients across Europe through analysis of social media, web activity and results
- Community management
- Organization and mailing of press kit to international media in order to publicize innovative social TV ad agency and its buzz-worthy campaigns
International Press Relations Director (CDD)
Pantin, France
March 2014 - December 2014 (9 months)
Promote agency, its campaigns, people and events to international press
- Meeting with account teams to discuss campaigns being released: review of brand, values, message, media plan and strategy for launch
- Fostering relationships with key media figures in order to encourage coverage of agency, its entitities, campaigns and creative teams
- Securing in-depth interviews with agency directors
- Pitching and organizing expanded agency profiles for publications
- Growing and maintaining global database of marketing and advertising specialized press
- Creating buzz for agency events and publications
- Drafting, editing and translating communication (editorials, messages to juries...) for management

Results:
- ranked one of 10 most creative ad agencies in the world by Adweek
- citations in written and online press across 6 continents in over 20 languages
- campaigns regularly selected by media for Pick of the Day (Creativity), Hot Shots (Shots), Ad of the Day (Adweek), Creative Showcase (The Drum) and for inclusion in archives (Luerzer's, Best Ads on TV, We Love Ads, etc.)
Account Manager
Fraiche PR
December 2012 - December 2013 (1 year)
- Collaboration on logistical organization of events, including participation in major festivals with attendance exceeding 100K+ visitors
- Assistance in planning of media activities through press research, outreach and follow-up
- Coordination of client and vendor requests and expectations
- Translation and editing of web content for adaptation of Maille (Unilever France) website
Senior Research Analyst
Democratic National Committee
October 2011 - November 2012 (1 year 1 month)
- Conducted research and analysis on major donors, vendors, bundlers, new hires and event attendees to ensure adherence to campaign messaging and prevent potential liabilities to both the campaign and the Democratic Party
- Ensured donations were in strict compliance with campaign parameters and FEC laws
- Led review discussions and wrote reports on politically sensitive issues for review by senior staff
Consultant
Fraiche PR
2010 - 2011 (1 year)
- Collaboration on logistical organization of public events and VIP/media soirée for launch of two book publications - included venue, guest, media research and supplier negotiations
- Assistance with preparation for press events surrounding the opening of an international touring art exhibition at the San Francisco Legion of Honor Museum
New Media and Communications Director
Democrats Abroad France
December 2009 - December 2010 (1 year)
- Planned and implemented social media strategy for broad voter registration campaign, member outreach and to encourage donations
- Founded and edited e-newsletter on U.S. domestic and international policies and local French chapter activities for expatriates
Consultant (CDD)
Carlson Wagonlit Travel
September 2009 - November 2009 (2 months)
- Assisted with event planning for annual American Express executives conference
- Worked with third party vendor and internal marketing team on development of client loyalty website
Intern
Congressman Jerry Nadler (NY-8)
February 2009 - May 2009 (3 months)
- Researched and prepared briefs for meetings with special interest groups
- Coordinated constituent requests, grouped inquiries and organized mass email responses
Junior Consultant/Intern
Lennox Consulting
January 2008 - August 2008 (7 months)
- Organized marketing and operational strategy plans for leading retailers
- Published weekly newsletter on sector trends for internal and client distribution
Assistant Account Manager
Paris, France
April 2007 - January 2008 (9 months)
- Developed and coordinated advertising campaign elements such as communication strategy, production timeline and media deliverables
- Prepared client presentations for three international accounts and maintained regular contact with clients to discuss progress
- Managed creative team in development of multi-country campaign
Journalist - Correspondent for French affairs
European Weekly
January 2005 - April 2006 (1 year 3 months)
- Covered French politics, business, and culture for Seattle-based monthly newspaper targeting American-based European expatriates and local audience interested in European affairs
News Assistant
KIRO TV
February 2005 - September 2005 (7 months)
- Wrote, edited and compiled scripts and assisted in editing of daily packages
- Worked with on-air talent during live news broadcasts to ensure smooth programming
Intern-United Nations team
CNN
June 2004 - September 2004 (3 months)
- Attended press conferences and interviewed worldwide diplomats in order to produce content for daily live shots and weekly programming on CNN International
- Drafted news wires on breaking events
Office Assistant
Dean's Office of the College of Ocean and Fishery Sciences, University of Washington
December 2002 - June 2004 (1 year 6 months)
Intern
KIRO TV
January 2004 - May 2004 (4 months)
- Assembled scripts and assisted in production of daily broadcasts
- Researched and developed stories with reporters in the studio and field
Intern
KING TV
September 2003 - December 2003 (3 months)
- Accompanied journalists on assignment and assisted with post-production
- Prioritized press releases for story ideas

Education

Media and Communication

HEC, Paris
2006 - 2009 (3 years)

Journalism

University of Washington, WA 98105
2001 - 2005 (4 years)

Political Science and French

University of Washington, WA 98105
2001 - 2005 (4 years)

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