| Title | Keep Walking Colombia |
| Agency | Virtue |
| Campaign | Keep Walking Colombia |
| Advertiser | Diageo |
| Brand | Johnnie Walker |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Spirits, Fortified Wines |
| Story | The Colombian civil war provides the dramatic backdrop for Diageo's stirring film illustrating Johnnie Walker's famous "Keep Walking" tag in a dramatic real-world scenario. Created in partnership with Bogota's Museum of Modern Art (MAMBO) and American Photographer/Artist Spencer Tunick, the film showcases 6,000 Colombians stripping down and walking hand-in-hand in an effort to work toward unity, despite undergoing the strife of a decades-long civil war. The video opens with Wilson Barreto, a former Colombian policeman who recalls being blinded in Bogota at the age of 19 during a bomb attack by FARC (Revolutionary Armed Forces of Colombia). But we later see him laughing alongside his friend Luis, a former FARC combatant who turned out to be involved in the attack that had hurt Barreto. The film goes on to depict others from both sides of the war yet living in harmony, including civilian victim Pilar Navarrete, former army officer Pablo Emilio Moncayo, ex-right wing paramilitary activist Ederlidia Garizao and former FARC combatant Maria Esperanza Sierra. Their stories set the stage for Mr. Tunick's latest artistic endeavour and his largest in six years. Known for his photographs involving masses of unclothed individuals in various environments, he asked 6,000 Colombians to lay themselves bare to showcase their desire to move forward as a unified nation. |
| Media Type | Television |
| Length | |
| Market | Colombia |
| Concept | Semana Colombia |
| Creative Director | Perre van den Brink |
| Creative Team | Dimitri Hekimian |
| Cinematography | Boas Van Milligen Bielke |
| Strategist | Rens Verweij |
| Head of Production | Lea Fels |
| Agency Producer | Koen Barnhard |
| Agency Producer | Nanneke Landman |
| Production Company | Vice |
| Production Company | Monarca |
| Production Company | Catapulta |
| Director | Sam de Jong |
| Director of Photography (DOP) | Boas van Milligen Bielke |
| Post Production | Jemima van der Tholen |
| Editor | Brian Ent |
| Editor | Rik Sluijk |
| Sound Designer | Jaap Sijben |
| Account Director | Frederic Point |
| Account Director | Jenny Leppard |
| Project Manager | Martha Kenny |
| Advertising Manager | Daniel Leahy |