Roel Welsing
Advertising Manager at Triodos Bank
TitleBuy the Change
Agency
Campaign Buy the Change
Advertiser Triodos Bank
Brand Triodos
Date of First Broadcast/Publication 2016 / 12
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story
Triodos Bank has a relationship with both businesses and consumers. But the two never meet. If we could create a relationship between those two, the movement of sustainable business will grow.
In comes Buy the Change: a label to help like-minded consumers and entrepreneurs find one another.
On the consumer side, we will soon launch a digital service that helps people discover sustainable alternatives and change buying patterns bit by bit. On the business side, we offer a platform to promote their sustainable products.
Buy the Change has started small, in Amsterdam, where we have begun creating awareness for the label among sustainable entrepreneurs and consumers, through a local campaign. The campaign consists of outdoor, merchandising and events, featuring the first group of entrepreneurs promoting the feel of a movement. This is integrated within a national campaign – on TV, radio, online - that popularizes the idea behind Buy the Change across a wider audience: how and where you spent your euros - and where you don’t - makes a big difference.
Media Type Television
Length
Art Director
Copywriter
Copywriter
Designer
Designer
Photographer
Strategist
Director
Advertising Manager
Advertising Manager
Media Agency
Creative Director

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