Chief Marketing Officer (CMO)
at
LATCB
| Title | Everyone Is Welcome |
| Campaign | Everyone is welcome |
| Advertiser | LATCB |
| Brand | Discover Los Angeles |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Destinations (Countries & Places) |
| Story | The video features paper planes, embodying patterns emblematic of countries around the world, which “fly” into Los Angeles. It features L.A.’s creative community coming together in a message of a willingness to accept everyone with open arms. The film features Angelenos who are genuinely passionate about this message, including Layla Shaikley, founder of the #mipsterz movement and a Muslim-American daughter of immigrants, who flew back to L.A. to participate in the spot because she believed strongly in the message. |
| Media Type | Web Film |
| Length | |
| Market | Australia |
| Soundtrack | John Misty "Real Love Baby" |
| Production Company | The Many |
| Singer | John Misty |
| Chief Marketing Officer (CMO) | Don Skeoch |